Brand creation, identity and campaign for a new confectionery product.
This was my winning entry for the the 2016 Brand Opus 'Clever Confectionery' brief, to create a new brand of confectionery.
My product was called 'Wild', a brand that encourages millennials to take a 'digital detox' and experience the outdoors through the brand. Based on three of the Seven Summits, each variation is shaped like a mountain and opens to reveal chocolate bites inside. The flavours are based on the location of the three mountains.
The brand is activated through a promotional campaign revolving around collecting token from inside packs, which add up to free passes across selected outdoor attractions, instigating your 'Wild' adventure. Consumers are encouraged to share these 'Wild' adventures and their photos and videos will integrate into the advertising campaign.
